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Since the full opening of the second child policy in 2016, it has opened a new outlet for the development of paper diapers industry. With the continuous escalation of market consumption, consumers'pursuit of high-quality products has also promoted the strong growth of maternal and infant sanitary products market. At the same time, the rapid development of e-commerce platform and the popularity of micro-businesses have opened up new channels for the sale of infant products.
According to the Research Report on the Market Survey and Investment Prospect of China's Baby Diapers Industry in 2016-2020 released by the China Business Industry Research Institute, the per capita consumption of China's baby diapers increased from 19.2 yuan in 2011 to 33.4 yuan in 2015, and the per capita consumption of baby diapers will reach 70.9 yuan in 2020. From 2011 to 2015, the total retail sales of baby diapers in China increased from 25.7 billion yuan to 45.7 billion yuan, with an annual compound growth rate of 15.5%. In the future, the annual compound growth rate will increase by 17.4%, reaching 99.6 billion yuan by 2020.
Nowadays, the paper diapers brand in the market has laid the market layout with three domestic brands and seven imports. Despite the domestic efforts to break this situation, the imported baby diapers still account for 93.4% of the imported absorbable sanitary products, and all come from powerful big brands, such as Huawang, Dawang, Younijia, Bangbaoshi, etc.
In the fierce market competition, each country has its own brand advantages, but under the impact of market interests, it also reveals many drawbacks, and the product quality is difficult to be guaranteed. Especially this year's price hike in the paper industry, the blackcore diapers on the Internet, and the imposition of tariffs on pulp, base paper and paper products have made the future development of the paper industry ups and downs.
It is no wonder that the market mechanism of the survival of the fittest has already been seen. How to avoid drifting with the tide under the current situation of overcapacity and domestic disadvantage, so as to break through the encirclement, we must start from the root, pay attention to product innovation and enterprise management mode, and improve business philosophy. If you are confused about the future development, you might as well come to the Central Life Paper and Sanitary Goods Exhibition in 2019 and answer your questions in detail.
The Central China (Zhengzhou) Life Paper and Sanitary Goods Exhibition 2019 will be held in Zhengzhou Zhongyuan International Expo Center from May 17 to 19, 2019. As a market-oriented professional exhibition, the Central China Life Paper and Sanitary Products Exhibition in 2019 aims at "advocating quality life, leading the industry's vane", providing a professional platform for the industry to exchange, explore new products and technologies, grasp market trends, explore market opportunities, and solve industry development problems.
The exhibition covers a wide range of areas, including daily paper, maternal and child care and elderly supplies, raw and auxiliary materials, production and processing equipment and quilt sets, paper-making environmental protection treatment equipment and technology, daily chemicals and packaging/filling equipment/technology. Relying on the six provinces in central China and Hebei, Shandong, Tianjin and other regions, we will give full play to the regional advantages of this region in China's important production bases of domestic paper and sanitary products, and provide a good channel for the circulation, trade, technology, resources and information of enterprises in the industry.